Discipline 02 · Digital marketing & content

Marketing that's measured, not just made.

Websites that load fast and convert. Social pages that stay warm. Paid campaigns with reporting you can read. Content written, edited, and produced to sound like your brand.

One team for the whole funnel, so the website, the ads, and the podcast all tell the same story.

Capabilities

Four practices, one story.

01

Website development

Webflow

Editorial sites, marketing pages, and CMS-driven content. Fast, animated, and editable by your team.

WordPress

Custom themes and Gutenberg blocks (no page-builder bloat) on hosting we can hand off to your team.

Shopify

Storefront builds, theme customization, app integrations, and conversion-focused product pages.

Page management

Ongoing edits, new pages, A/B testing, and the small fixes that pile up if no one owns the site.

02

Paid & social

Paid ads

Google, Meta, and LinkedIn campaigns set up properly. Pixels, conversions, audiences, creative testing.

Social media management

Calendar, scheduling, community management, and the kind of posts that don't feel templated.

Analytics & reporting

GA4, Looker Studio dashboards, and monthly reports written by humans. Not exported by a tool.

Conversion optimization

Heatmaps, page audits, A/B tests, and changes that move the number. Not just the design.

03

Content & copy

Copywriting

Website copy, landing pages, ad creative, and emails written to sound like you, not like a template.

Blogs & long-form

Editorial articles, case studies, and pillar content. Researched, interviewed, and edited properly.

Graphic design

Social creative, ad sets, infographics, presentations, and the visuals your brand uses every week.

Brand consistency

Style guides, asset libraries, and templates so your team doesn't reinvent the wheel every Monday.

AI-assisted content production

Drafts, variations, and localizations augmented with AI then edited by humans, so output scales without sounding like a model wrote it.

Newsletters & editorial calendars

Quarterly content calendars and weekly newsletters that subscribers open and read to the end.

04

Video & podcast

Video editing

Short-form for social, long-form for YouTube, ads, explainers, and product demos. Colour-graded and captioned.

Podcast editing

Full episode editing. Cleanup, music, intro/outro, levels, and final master ready for any platform.

Podcast production

Setup, hosting platform, show notes, transcripts, distribution, and clip cutdowns for social.

Content engines

One podcast episode becomes a blog post, a newsletter, ten social clips, and a YouTube cut. Same effort.

How we work

Four steps. Honest reporting.

Step 01

Audit

We look at what's working, what's leaking, and what's missing. Across site, ads, content, and channels.

Step 02

Strategy

A short, opinionated plan with priorities, channels, and the numbers we're chasing. Read it in 20 minutes.

Step 03

Build & ship

Site builds, campaign launches, content production. In sprints with weekly check-ins, not surprise reveals.

Step 04

Iterate

Monthly reports, retro, and the next bet. Retainers flex up and down based on what the data says.

Get started

Got a launch coming up?
Let's plan it.

Whether it's a new site, a paid campaign, or a content engine you've been meaning to set up. Start with a 30-minute call.

Send a project brief Book a discovery call

Or email hello@wearebh.com. We reply within one business day.